Gamiflow / Use Cases / Retail & In-Store
🏬Retail & In-Store

One QR code per store, one per employee if you want it, no hardware from us either way.

Every store gets a unique QR code and link. What you do with it, print it as a poster, tape it to the register, add it to a receipt template you already have, is entirely up to you. We don't sell or integrate with POS hardware. We just generate the code, capture email and SMS behind it, and tell you exactly which store, and optionally which employee, it came from.

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📍Where this fits

The moment someone is already standing in your store.

This isn't cold-audience awareness. It's converting attention you already earned, foot traffic, into a channel you can follow up on, whether that's a quick-turn loyalty signup or a considered, high-ticket purchase that closes weeks later.

Stage 1In-store awareness
Stage 2List & loyalty capture
Stage 3Purchase & follow-up
Stage 4Retention & repeat visits
🧪Real-world implementation

How a 22-location taco chain runs a location-vs-location competition.

🌮 Casa Verde Tacos, 22-location fast-casual chain

Casa Verde wants two things at once: more SMS subscribers ahead of a menu launch, and a reason for each location's staff to care about hitting a number, the way a leaderboard makes a sales floor competitive.

The setup

  1. Casa Verde generates a location-specific QR code for each of its 22 stores from Gamiflow. What that code gets printed on is entirely their call, they choose table tents and a small register sticker. Gamiflow doesn't supply or touch any of that hardware.
  2. Entrants submit an email and phone number (SMS opt-in), an optional photo of their meal, and their location, the location is pre-filled from the QR code itself, not self-reported.
  3. Gamification adds bonus entries for following on Instagram or referring a friend who also enters.
  4. A live leaderboard shows entries by location, refreshed daily, so the Round Rock, TX location can see it's ahead of Cedar Park by 40 entries with three days left.
  5. The winning location gets a team lunch funded by corporate and a feature on Casa Verde's Instagram, an incentive staff at that location actually feel.

What Casa Verde walks away with

A larger email and SMS list, segmented by home location from day one, plus real signal on which locations under-index on customer engagement relative to foot traffic, useful for deciding where to focus staff training next.

🛋️Also works for high-ticket retail

When the sale doesn't close today, the follow-up is the whole game.

🛋️ Harlow & Rowe, furniture and mattress showroom, 6 locations

Most furniture shoppers don't buy on their first visit. Harlow & Rowe's sales associates need a fast way to capture a browsing customer's details without an awkward handwritten form, and a clear record of which associate actually spent time with them.

The setup

  1. Each showroom has its own QR code, and each sales associate has their own personal code as well, printed on a small badge or business card they hand over during the conversation.
  2. A customer scans the associate's code, not the generic store code, so the lead is attributed to the person who actually did the work, not just the building.
  3. The form takes email and phone in under fifteen seconds, plus an optional note field the associate can fill in later ("interested in the Ashford sectional, wants it in charcoal").
  4. The captured lead lands in Harlow & Rowe's own CRM, tagged with store, associate, and product interest. Gamiflow does not send any follow-up emails or texts itself. The associate, or the store's own marketing tool, does that follow-up.

Why the employee-level detail matters here

On a high-ticket floor, commission and follow-up ownership both depend on knowing exactly which associate earns credit for a lead. A store-level QR code alone can't answer that. A personal one can.

📇First-party data captured

Email and SMS both, plus who gets the credit.

Email address captured Phone number SMS opt-in Home location auto-tagged from QR Attributed employee auto-tagged, optional Product or interest notes optional field Birthday for birthday club Referral source auto-tagged Marketing consent required
🔌How it connects to your existing stack

We hand you a code and the data behind it. Everything else stays yours.

01Gamiflow generates a unique QR code and link per store, and per employee if you want it. Printing it on a poster, a register sticker, or a receipt template you already have is on you, we don't sell or set up any hardware.
02Email addresses and phone numbers sync into your own ESP and SMS platform (Klaviyo, Attentive, Podium, or whatever you already run), pre-tagged by store and, where used, by employee.
03Gamiflow doesn't send marketing emails or texts. We capture and attribute the lead, then it's your team, or your store staff directly for high-ticket follow-up, who does the outreach.
04Loyalty-eligible entries can push into your existing loyalty program as a new member record if one already exists.
05Store managers see a permissioned leaderboard, their own store's and employees' numbers, not the full chain-wide customer database.
📊What the location leaderboard looks like

A number every store manager can see themselves in.

app.gamiflow.com/conversion/casa-verde-showdown
Location Entries New SMS subscribers Redemption rate
Round Rock, TX 612 540 38%
Cedar Park, TX 571 498 34%
South Congress, TX 289 240 22%

Illustrative numbers. South Congress's lower redemption rate relative to entries is exactly the kind of signal that prompts a follow-up conversation with that location's team.

📊What employee-level attribution looks like

Useful the moment commission or follow-up ownership is on the line.

app.gamiflow.com/conversion/harlow-rowe-leads
Associate Store Leads captured Consent rate
Danielle P. Harlow & Rowe, North 38 92%
Marcus T. Harlow & Rowe, North 24 88%
Sam K. Harlow & Rowe, Westside 31 95%

Illustrative numbers. This is the exact view a sales manager checks before deciding who follows up on which lead.

Give every location a number worth competing over.

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