One email field. A lead score that tells sales who to call first.

💻 Fieldstack, workforce scheduling software, booth at a regional operations conference

Fieldstack runs a simple giveaway at its booth, "Enter your work email to win a pair of noise-cancelling headphones." No company name field, no job title dropdown, no phone number. Just an email address, because every extra field costs entries.

The setup

1. The entry form asks for one thing: a work email address. Fewer fields means more entries, and the email domain alone is enough to work with.
2. The moment an entry comes in, Gamiflow checks the domain after the @ against a scoring list: known enterprise domains (microsoft.com, salesforce.com, and similar recognizable companies) score highest, business domains that aren't free email providers score medium, and personal domains (gmail.com, yahoo.com, icloud.com) score lowest.
3. Every entry lands in a live queue sorted by score, so the Fieldstack team can see at a glance which signups are worth a same-day call.
4. A signup from someone@microsoft.com jumps straight to the top of that queue. A signup from someone@gmail.com still gets followed up on, just not before the higher-priority names.
5. No job title, no phone number, no extra friction, the domain alone is doing the qualification work that a five-field form used to do worse.

Why this beats a longer form

A longer form filters out casual entrants before they ever sign up, which also filters out real prospects who just don't want to fill out five fields at a trade show booth. One email field maximizes entries. Domain-based scoring recovers the qualification a longer form was trying to buy in the first place.