Gamiflow / Use Cases / OEM & Channel Marketing
🏭OEM & Channel Marketing

Know which dealer actually drove the registration, not just how many happened.

OEMs rarely sell direct. The real implementation challenge is running one campaign across hundreds of independent dealers who each have their own point of sale and none of whom will hand you their sales data.

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📍Where this fits

This lives at the purchase-to-retention handoff.

The campaign usually launches the moment a customer buys, and its real value shows up afterward, in warranty registrations, service reminders, and knowing which dealer's marketing effort actually produced the sale.

Stage 1Awareness
Stage 2Consideration
Stage 3Purchase
Stage 4Retention & service
🧪Real-world implementation

How a lawn equipment OEM runs this across 340 dealers.

🚜 Ridgeline Power Equipment, OEM, independent dealer network

Ridgeline sells mowers and trimmers through 340 independently owned dealers. Ridgeline doesn't have access to any dealer's point-of-sale system, and never will. It still needs to know who's buying, register warranties, and see which dealers' local marketing is working.

The setup

  1. Each dealer gets a co-branded microsite and QR code to hand customers at checkout: "Register your mower, get a free maintenance kit."
  2. The QR code is unique per dealer, so a scan at Miller's Outdoor Power in Ohio is attributed differently than one at Frontline Equipment in Texas, automatically.
  3. The registration form captures the product model, serial number, purchase date, and customer contact details, all fields Ridgeline's service team actually needs.
  4. No point-of-sale integration is required anywhere in this flow. Attribution comes entirely from which dealer's tracked link or QR code was used.
  5. Dealers running co-op-funded local ads (Facebook, local paper, radio) get their own campaign link for that spend specifically, separate from their in-store QR code.

What Ridgeline gets that it didn't have before

A registration count and a co-op cost-per-registration, by dealer, without ever touching a dealer's sales system. That's the whole point: attribution without requiring POS access nobody was going to grant anyway.

📇First-party data captured

Built around what a service and warranty team actually needs.

Customer name & email required Phone number for service reminders ZIP code dealer matching Product model & serial number required Purchase date warranty window Originating dealer auto-tagged Campaign source (QR vs. co-op ad) auto-tagged Marketing consent required
🔌How it connects to your existing stack

Registrations flow to service. Attribution flows to marketing.

01Customer scans the dealer's QR code or lands on the dealer's tracked link at checkout or in a co-op ad.
02Registration data pushes into Ridgeline's Salesforce instance as a new record, tagged with the originating dealer and campaign, triggering the service team's warranty and maintenance-reminder workflow.
03Dealer-level counts roll up into a channel scorecard that Ridgeline's marketing team uses to justify or adjust co-op fund allocation each quarter.
04Dealers themselves can see their own registration count through a shared, permissioned view, without seeing any other dealer's numbers.
📊What the dealer scorecard looks like

Cost per registration, by dealer and by channel.

app.gamiflow.com/channel/ridgeline-dealers
Dealer Source Registrations Co-op spend Cost / registration
Miller's Outdoor Power, OH in-store QR 212 $0 $0.00
Frontline Equipment, TX local FB co-op 88 $620 $7.05
Northgate Mowers, WI in-store QR 146 $0 $0.00

Illustrative numbers. In-store QR registrations show real intent at no incremental cost, while co-op numbers let Ridgeline evaluate paid spend by dealer.

Know which partners are actually driving demand.

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